The AI sous-chef for food bloggers

Keep readers on your blog.

Someone wants to halve the recipe. Or swap the buttermilk. Or work out what two cups of flour weighs. So they paste your recipe into an AI chatbot, and the rest of that visit happens over there. Sously answers all of it on the post itself, using your recipes, in your voice.

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A stack of blueberry pancakes on a wooden table with juice and a jug of syrup

Every question they ask elsewhere is a pageview you lost.

Readers used to leave a comment and wait a day for your reply. Now they get the answer in four seconds on a chatbot, and never scroll back past your other recipes, your ads, your email signup. Sously has already read your recipes and your comment archive. The answer happens on your page instead.

"Can I make this gluten-free?"

"How do I halve this for two people?"

"Do you have anything like this with chicken?"

"Hi! Made this last night for my daughter's birthday and it went down so well. Quick question, would it work with almond flour? Also can I make the filling the day before? Thank you!!"

A tablet propped on a kitchen counter showing a recipe, beside a wooden spoon and a bowl of limes

The moment it gets decided.

7PM on a Tuesday. Half the ingredients are already out, hands are covered in flour, and the recipe says serves four when seven people are coming. Your reader is going to ask someone. Sously makes the answer come from you.

Everything a sous-chef handles, on your blog.

Sously is trained on your recipe index and your comment archive. Every answer comes from your posts and links back to them, so the next click is yours.

Ticket 01

Instant answers

Readers get an answer in seconds, at whatever hour they are actually cooking.

Ticket 02

Ingredient substitutions

Out of buttermilk, tamari, cake flour? Sously gives the swap and the ratio for that specific recipe. It knows the substitution that works in your soda bread is not the one that works in your shortcrust.

Ticket 03

Recipe scaling

Serves 4 becomes serves 7. Cups become grams. Everything recalculated, then rounded to something a person can actually measure.

Ticket 04

Search that gets food

"Something one-pan with chicken, under 40 minutes" finds the right post. No keyword guessing.

Ticket 05

Related recipes

Finished the skillet chicken? Sously points them at your smashed potatoes. Same reader, one more post.

Ticket 06

Learns from your comments

You have already answered most of these questions, one reply at a time, over years. Sously reads that archive and answers the way you did.

An overhead table of breakfast dishes, bowls of fruit and coffee

Live on your blog in an afternoon.

No migration, no redesign. Works with WordPress, Squarespace, Ghost, and anything else that lets you paste a script tag.

Paste one snippet

Add the Sously tag to your site. That's the whole install.

<!-- Sously -->
<script src=
 "https://cdn.sously.chat/widget.js"
 data-site="butter-and-thyme"
 defer></script>

Sously reads your blog

It indexes every recipe and your comment archive, and learns the answers you've already given readers.

Readers just ask

A small "Ask Sously" button appears on every post. Readers get their answer without leaving it. You get your evenings back.

Three plans.

Priced on your blog's monthly pageviews — the number you already know — so you can tell at a glance which plan you need. We set every blog up by hand, so it starts with a conversation rather than a signup form.

StarterGetting started

$19 / month

Up to 25,000 monthly pageviews

  • Instant answers, substitutions & scaling
  • Cups to grams, and any batch size
  • Recipe search
  • Every answer links back to your post
Get in touch
ProMost popular

$49 / month

Up to 100,000 monthly pageviews

  • Everything in Starter
  • Comment-history learning
  • Related-recipe recommendations
  • Your colors, your voice
Get in touch
StudioLarge audiences

$199 / month

Up to 500,000 monthly pageviews

  • Everything in Pro
  • Hands-on onboarding and tuning
  • Priority support
Get in touch

Bigger than half a million a month? Tell us about your blog and we will quote it.