A food blogger spends a decade building an archive. Testing, photographing, writing, answering the same forty questions in the comments. Then a reader copies the recipe into a chatbot to halve it, and the next ten minutes of their attention happen somewhere else.
That is the problem Sously exists to solve. There is already plenty of AI pointed at recipes, most of it built on other people's work without asking. Sously is the opposite arrangement. It runs on the blogger's own site and answers only from recipes they actually published, with a link back to the post every time.
The questions readers ask are good questions. Can I make this gluten-free? How do I halve it for two? What can I use instead of buttermilk? None of them require leaving the page. They only do because, until now, nothing on the page could answer.
What we believe
The traffic is the point
A recipe blog runs on attention. Every question answered elsewhere is a pageview that never happened.
Answer from the source
Sously only draws on recipes the blogger actually published, and links to them. It does not invent recipes, and it does not read anyone else's archive to answer a question about yours.
Say when it does not know
If a reader asks about something the blog does not cover, Sously says so and points at the nearest real recipe. Confident guessing is worse than nothing.
How it works, briefly
You paste one script tag into your site. Sously indexes your recipe archive and, if you enable it, reads the comment history to learn the answers you have already given. A small "Ask Sously" button appears on every post. Readers ask; Sously answers in seconds, in your voice, without them leaving the page.
It works with WordPress, Squarespace, Ghost, and anything else that lets you paste a script tag. Full detail on the homepage, or try the live demo.
Who is behind it
Hi, I'm Emily. I cook a lot of recipes I find on food blogs.
At some point I noticed I had started pasting those recipes into ChatGPT and Claude. To halve something, to swap an ingredient I did not have, to turn cups into grams. It worked, and it also made me feel a bit guilty. Someone had tested that recipe, written it up and photographed it, and there I was leaving their page to finish the job somewhere else.
Sously is the thing I wanted to exist instead. The same help, on the blogger's own page, out of the blogger's own recipes.
Sously is built by AE Labs LLC in Illinois.
Get in touch
We are onboarding the first blogs now. If you write a food blog and readers keep asking you the same questions, we would like to hear from you.
Tell us about your blog, or email hello@sously.chat. We read every message.